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Tuesday, March 18, 2008 

February's sales were pretty weak

Wow, sales are really going down now, if the following news from ICV2 is any indication. Did Spider-Man's sales continue to slide? Yes, they did, and are now under 90,000. Even Justice League of America continued to lose numbers, and is now also under 90,000. And even the new volume of the Hulk lost as many as 30,000 copies after starting out with 133,000.

It's clear that the One More/Brand New Day fallout has taken a toll on sales, not just Spidey's, but also on other comics as well. Similarly, even DC may have hurt themselves more than a bit with how they mandated virtually everything and anything for their pointless crossovers.

Other reasons for the decline in sales can include, but are not limited to: killing off and villifying characters for no good reason (Sue Dibny, Jean Loring, Jade, Bart Allen), bringing others whose deaths were plausible enough back from the grave most implausibly (Mar-Vell, Harry Osborn), writers, editors and artists who wield disrespectful personalities in the face of the audience, out-of-character depictions, late publishing schedules, etc.

I wondered earlier if the industry is on the verge of collapse. If it does, to be quite honest, it will be sad. But there's an important lesson to be learned from this on our part as readers, one I'm sure took place in comics as well: we have to grow up. And realize that we may have to get along and continue in life without what we once enjoyed.

I hope that a collapse can be prevented. But if not, that's why we'll have to realize and understand that...we have to grow up. Much more than how today's writers and editors have.

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About me

  • I'm Avi Green
  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
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