Paste magazine recently said
that sales for comics had an increase last year. However, there's two segments that saw a drop:
*Digital sales actually experienced a decreased growth rate from 2013 (11 percent to 29 percent), though they did surpass the $100 million milestone.
But even more telling:
*The only actual sales decline came in newsstand sales of periodical comics, which fell by $5 million, largely as a result of Marvel pulling out of the market.
That's another sign the pamphlet industry is becoming outdated, and with more noticeable 4 dollar prices, few want to spend so much money on stories that are experiencing reduced page counts and halving of pages
. But again, it's also partly the Big Two's fault because they neglected their printed properties in favor of the movie and toy business. It's more likely that smaller companies make up the increased sales, and if they want to build up their audience, that's why it's a good idea to both concentrate on talented writing, and adapt to better markets by publishing their output in paperbacks instead of pamphlets. That's how to maintain better recognition with a wider audience.
Labels: dc comics, marvel comics, sales, technology