The Four Color Media Monitor

All Elite Wrestling announced they're doing a joint project with DC, teaming up characters from the DCU with wrestling characters, because they really do believe anybody will care across the board about this latest excuse for "cross-promotion":

DC and All Elite Wrestling (AEW) are teaming up for an electrifying crossover that unites two powerhouse universes in a bold new storytelling experience. This unprecedented collaboration will bring the Justice League and AEW’s top wrestling talent together in a high-octane, two-issue comic book event — launching with a special preview edition available exclusively to fans at New York Comic Con.

DC and AEW will also co-promote DC K.O., the DC Comics event launching in October from acclaimed creators Scott Snyder and Javier Fernandez, across AEW’s linear broadcasts, digital platforms, and social media channels. The collaboration will culminate in DC Comics serving as the presenting sponsor for AEW’s marquee pay-per-view event, Full Gear, live from Newark, New Jersey.

I just don't understand why they believe this will keep their plummeted reputation afloat, and why we have to pay for any of this beyond the comic itself. Also note it's only 2 issues, so it's an awfully short "event". And Snyder's long proven he's no better than most of today's overrated writers. Besides, the topic of wrestling has already been seen in comicdom in some form or other, so we don't need this joint project coming from a ruined publisher at all.

Labels: bad editors, conventions, crossoverloading, dc comics, dreadful writers, licensed products, msm propaganda