IDW and Hasbro's successful partnership
3 Comments Published by Avi Green on Thursday, December 26, 2013 at 6:56 AM.
Newsarama has an article about the partnership between IDW and the Hasbro toy company, the former which publishes a couple series based on the latter's toy lines, and the most impressive part is what one of their editors, John Barber, says:
...it’s that ardent fandom that Barber says makes comics, and particularly IDW’s Hasbro titles, so successful.That's a lot more honest than what we hear Marvel and DC's editors saying today. No wonder they're a lot more successful critically than the big two are today, and became 4th biggest comics publisher. I wonder if it's possible that one day, they could buy ownership of Marvel and DC's comics properties and then set about to righting all the wrongs that resulted from years of bad caretaking? If they or another reliable source could do that, then the industry would have a chance of regaining some more respect.
“I love that there are people who care about these characters. They care when we’re doing things wrong, they care when we’re doing things right, and I love that lots and lots of people will disagree about which things are wrong and which are right,” Barber says. “I mean, that’s the fun of being a fan—and particularly of working on a brand like Transformers, where this character can, in a short amount of time, appear across multiple mediums.”
Labels: indie publishers, licensed products
Yeah. IDW is apparently awesome. They make MLP:FiM comics. I made a fic where Captain America goes to an interview for them as Steve Rodgers (it's an often overlooked fact that Steve was an artist) because he's a closet brony right before a big catastrophe sends him, The Avengers, and The Justice League of America from a neighboring DC Universe to Equestria to stop Thanos from acquiring several infinity gems and the elements of harmony, the latter which, Darkseid wants because the elements are multiversal like the gems (I'm ignoring the ret-con that said they only work in the universe they're from) and would thusly be more useful than the anti-life equation.
I've had my problems with how IDW writes the Transformers but most of it is personal taste and preference rather than saying it's horrible. (Well, in most cases.) I still wish they'd take a less dark direction but that's asking a lot from today's comics.
Their TMNT and GI Joe titles are decent. Never read their take on Doctor Who or Transformers, though.