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Thursday, August 15, 2024 

WB Discovery closes the Cartoon Network site

According to Forbes, it looks like the once famous Cartoon Network no longer has a site of its own:
In another cost cutting initiative, Warner Bros Discovery said they would be shutting down the website of The Cartoon Network. The announcement came in the aftermath of WBD announcing, in their quarterly earnings report, they are taking a $9.1 billion write down with their legacy television unit. Over the past several years cable networks have been losing revenue with a loss in carriage fees from cord-cutting resulting in a drop in subscribers and ratings.

A visit to the Cartoon Network website read, “Looking for episodes of your favorite Cartoon Network shows? Check out what’s available to stream on Max (subscription required). Sign up for Max, where you can also create a kid’s profile with ratings restrictions and additional privacy protections to keep it fun and kid-friendly!"

The message also noted existing cable subscribers can use the “connected apps” as well as watching programs on television. Besides their app, the Cartoon Network content can be accessed on such social media websites as YouTube, Facebook and Instagram as well as on connected TV devices including Roku, Apple TV and Amazon.

At present, the Cartoon Network cable channel is currently available in less than half of the U.S. (compared to 87% in 2011) TV homes. The cable network televises content daily from 6 a.m. to 5 p.m. The WBD’s Adult Swim televises daily from 5 p.m. to 6 a.m.

As kid’s viewing habits continue to bypass linear television for on-demand streaming, the audience delivery of the Cartoon Network and other cable networks targeting children such as the Disney Channel and Nickelodeon have been rapidly losing eyeballs. In July 2024, Cartoon Network averaged 74,000 viewers during its broadcast day ranking 43rd overall.
Since they've had some PC/Orwellian products broadcast on the channel, it wouldn't be a loss if CN were shut down to boot. We should at least hope the options for parental restriction of content would extend to those woke items as well, because "kid-friendly" the LGBT content certainly isn't. Regardless, it looks like CN is losing audience, and for all we know, it could go off the air in the forseeable future. If it does, then again, nothing will be missed.

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